If you’re striving to make your search marketing campaign well-organized and profitable, you’ll definitely need reliable SEO tools. Today the industry provides website owners with a bulk of internet marketing software that caters for a variety of their needs. Still choosing out of this diversity is not simple. This article is aimed at reviewing most popular SEO tools, both free and paid.
SEO tools might be divided into those from search engines and the third party ones.
SEO Tools Provided by Search Engines
The first group includes Google AdWords Keyword Tool, Google Webmaster Tools, Google Suggest, Yahoo! Site Explorer, and Yslow.
Google AdWords Keyword Tool
The tool is meant for attracting more pay-per-click advertising, giving you ideas about popular keywords, advertiser competition, and approximate search volume. You can apply this SEO tool to generate an optimal list of keywords, and then use them all through your website with higher occurrence.
Google Webmaster Tools
This software generates detailed reports on your pages’ visibility in Google and enables you to adjust your basic configuration setting. Armed with this software, you can add the latest versions of sitemaps, edit crawler access, adapt site links, change URLs, revise geographic targeting, preferred domain, and even crawl rate.
This one generates 10 frequently searched for phrases based on the word you have specified.
Yahoo! Site Explorer
This tool allows studying pages indexed by Yahoo!
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search. It indicates the most popular pages from any site and tracks down the links pointing to your competitors, thus allowing you to request backlinks from the same resources.
This software is designed to help you speed up your page response time by pointing at the features that effect high performance. Based on 22 rules, Yslow analysis enables you to improve web page load time up to 50 percent.