Within bloody battles between search engines Google has always come out as a champion. To hold its position of a preeminent leader it is constantly striving in order to introduce new technologies, innovative features and services. And now this big search engine is rocking the the online world with its new system of indexing.
Latest indexing system was called Caffeine. Its name, as rumour has it, comes from a couple of coffee addicted programmers, who were pulling an all-nighter sweating over their brainchild. Caffeine is not really another regular Google update. Really more like drastic re-engineering of the entire indexing architecture and infrastructure of the search engine. All these changes are aimed to improve searching process, provide customers with more up-to-date search results and the biggest selection of web content ever offered. What exactly is the way the new indexing system works?
Before Caffeine was launched Google had scanned the information in layers. Some layers got indexed faster, some patiently waited for their turn for weeks. That program proved to be ineffective, mainly because of the long delays between the time the content was published and the time it obtained indexed.
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Besides web content itself gets more and more complex: flash, images, movie and real-time updates have become a fundamental element of webpages, which made an average web page more complicated for search engines to analyze plus index.
The new Google’s algorithm causes this analysis a lot faster, since it breaks the information in chunks and runs search engine updates non-stop on a global size. That lets users get the details about new content quicker than ever before, whatever the time and the place it was published.
That sounds like big pros along with little cons, but that modification has raised lots of worries among businessmen, who run their business on-line. The point is that with the creation of Caffeine page rankings (the order in which pages appear on Google right after users enter particular search terms) may essentially change. For the companies that live-and-die based on traffic which is generated by Google, this is basically of a big deal. Does that mean that companies will have to change their approaches to SEO to maintain their positions searching results?